Have you heard about Jumia?

That must be a joke, right – who hasn’t?

Chances are, you have even seen more than a couple of adverts from Jumia as recently as the past two or three days.

For the sake of repetition, Jumia is the largest e-commerce company in Africa, with a dizzying assortment of all kinds of items imaginable.

However, here is something that you may not know – while the public is just concerned about shopping on Jumia, there are those whose interests are closer to the backend – on how they can make money off the millions of thousands of commercial transactions taking place on the platform every minute.

Yes, it is possible to make a fulltime income from Jumia and this post will show you three foolproof strategies that you can deploy to make dependable almost hands-off income from our own e-commerce giant.

Note that when I talk about making money, I don’t mean “light change”. I am talking about six to seven figures each month.

While this kind of revenue is not guaranteed and may not be typical, I just mentioned that range to set your expectations and let you know what is possible. You have the blank cheque and you have the pen – write some pretty figures on the cheque!

Enough of the preamble. Now, let’s go make some money!

1.      JForce is Here (Jumia Sales Assistant):

The JForce Program provides a pathway for anyone with a smartphone and an internet connection to carve a pie of the e-commerce economy without the huge capital outlay that would ordinarily be expected.

While initially introduced in Nigeria, the rapid success the program recorded in the months after inception led to a fast rollout of the program in other countries that Jumia has a presence in, including Kenya and Morocco.

How It Works

To become a Jumia Sales Consultant in the JForce Program, the first step is to join the program for free. Jumia will then schedule you to attend a business opportunity meeting at a location near you within two weeks of your registration where details of the business and the path to success as a sales consultant would be highlighted.

That training would also expose you to dynamic individuals who have already succeeded on the program (known as Captains).

After you are accepted, you can then hit the ground running by introducing products on the Jumia platform to people around you.

Jumia Jforce
Jumia Jforce processes

When you find clients that are ready to make an order, the next step is to place an order for items that they have selected. The order will be processed by Jumia and sent to your location. After receiving this order, it would be your responsibility to deliver the order to the client location – You can call this Dropshipping the Jumia way.

Interestingly, the system is built to encourage hard work as you climb through the ranks. With each rank progression, your percentage earnings from transactions you originate increases. For example, placing a single order puts you in the probation stage, while having orders of 150k+ places you in the Silver category.

jforce earnings

There is an additional earning component in the JForce Program: the referral program.

By introducing members to the JForce, you stand to earn a commission on the transactions that they generate on their accounts.

Do you see how the earnings quickly add up?

To cap it up, by the time you have placed orders worth 150k+ on the platform and signed up five active team members, Jumia recognizes you as a Captain, which is an ambassadorial level that means even more commissions across-board.

You can sign up to the Jumia JForce program by following this link.

     2.  Become an Affiliate Partner

Another pathway to making money on Jumia is by becoming a Jumia Affiliate Partner.

This opportunity has been out there for a long time now (think November 16, 2011). It started as an offer on a third-party affiliate network called Commission Junction but has since grown to become a full-fleshed internal program of Jumia.

Being an affiliate partner means that Jumia pays you for sales generated from you sharing your affiliate offers to your friends or fans using unique links provided for you.

Before I go on, it would be instructive to shed some light on what affiliate marketing is all about. If you are already familiar with what affiliate marketing is all about, feel free to skip to the heading below – how to join Jumia as an affiliate marketer.

What Is Affiliate Marketing?

To make sure that we are on the same page, it’s instructive to define affiliate marketing.

Who better to hear from than the master himself, Neil Patel?

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.”

Initially, Jumia opened up their affiliate marketing business opportunity to only about 700 affiliates in the country. However, since 2013, the e-commerce giant has opened up the process and just about anybody can sign up to its affiliate program.

In the words of Tunde Kehinde, co-founder JUMIA Nigeria: “This new program opens up to all people – everyone is welcome to participate to boost their website, blog or social media channel with our brand and additionally profit from it. We created an easy working win-win situation which is a totally performance-based associate program: The more people someone can bring to our website, the more they profit from it. We are happy to give this opportunity to everyone and continue the successful affiliate program to a Partner’s Program where everyone can join in.”

There, you have heard it all!

So, what are you waiting for?

Let’s talk about how you get right in and start to earn from this opportunity.

How to Join Jumia as An Affiliate Marketer

Joining Jumia’s Affiliate Program is simple. All it takes is for you to visit the Jumia affiliate site and fill out an application. You will hear back from the Jumia Affiliate Team in one day – guaranteed.

How Does it Work?

Once you register and get your next day approval, sign in to your affiliate center and get access to your custom links and banners. Start promoting your links on your blog and social media profiles. As people buy product offers through your link, you earn commissions to your account straight up!

I know what you are thinking: How does Jumia know who referred who, right?

It’s actually simple.

The custom links that you are given have some tracking codes that help them attribute the source of all visitors to their website. Once a user clicks a referral link, it is registered on Jumia’s server and credited to the source. Additionally, a cookie that expires after 30 days is dropped on the device of the website visitor.

Note that when a buyer clicks on your affiliate link, he does not need to buy immediately for the sale to be credited to you. Any purchase made within 30 days of their clicking on your affiliate link still gets accredited to you – Take a moment to digest that!

Let me make it easier for you by giving you a scenario.

You make a blog post reviewing a pair of men’s shoes selling at say N4000.

A visitor to your site clicks through your link and gets to the site but does not buy the item.

A week later, however, he lands on the Jumia site again, this time on his own and stumbles on the new 55” Ultra HD Smart Digital LED TV and purchases it taking advantage of a price lower than what he had seen in some local shops.

What the 30-day cookie lifespan of Jumia means is that the order of the SmartTV would be credited to you as the referrer, as the buyer purchased it within 30 days of following your link to the Jumia site.

Do you notice how you now take credit for a purchase of an item you may not even have known is listed on Jumia?

That is the power of Affiliate Marketing!

So, How Do You Get Paid As An Affiliate Marketer On The Jumia Website?

At the end of each month, if earnings you have made equal the minimum payout amount (N2500), your confirmed earnings would be pushed by Jumia directly to your associated bank account. Note that unconfirmed earnings will be rolled over to the following month and will be paid after confirmation.

So, what happens if you earned lower than N2500? Good question.

Your earnings are rolled over to the next month and will continue to accumulate until it hits a payment threshold. Then, you will be paid in the first week of the following month.

Here Are Some Helpful Facts To Keep In Mind:

  • All affiliate applications are manually reviewed. Jumia guarantees to make a decision by the day following your application. In reality, same-day approvals are not uncommon. As soon as your application is approved (or denied), you will receive a notification via your registered email address.
  • Jumia organizes frequent pieces of training for their partners on how to make the most of their affiliate business. You don’t need to know everything before you get started. Most of what we know we learned while getting our hands dirty in the platform.

What Does “Earn Up To 11% Mean?”

Jumia does not earn the same profit margin on all items. Hence, they cannot give the same commission percentage that they give on fashion items for high ticket items like UHD TVs.

That notwithstanding, the commission structure is very fair.

Here is a breakdown of the commission structure of the Jumia Affiliate Program:

Fashion 8% 2% 1% 11%
Watches &
8% 2% 1% 11%
Services & Deals 8% 2% 1% 11%
Weddings 8% 2% 1% 11%
Baby, Toys & Kids 6% 2% 1% 9%
Health & Beauty 6% 2% 1% 9%
Temptations 6% 2% 1% 9%
Top Searched 5% 2% 1% 8%
Sports & Fitness 4% 2% 1% 7%
Dark & Lovely 3% 2% 1% 6%
Default 3% 2% 1% 6%
Phones & Tablets 2% 2% 1% 5%
Home & Office 2% 2% 1% 5%
Computing 2% 2% 1% 5%
Cameras & Electronics 2% 2% 1% 5%
Books, Movies & Music 2% 2% 1% 5%
Automobile 2% 2% 1% 5%
Travel Bags &
2% 2% 1% 5%
Brand Store 2% 2% 1% 5%
Clearance Sales 1% 2% 1% 4%
Games & Consoles 1% 2% 1% 4%
Groceries 1% 2% 1% 4%

So How Can You Make Money With Jumia Affiliate Program?

I will recommend two ways to go about this:

  1. Start A Review Blog:

Create a review blog around Jumia’s products. Instead of making a random blog that has no theme, you would be better served by creating a blog that focuses on niche products. What this means is that the products that you would review would fit into the same broad category.

For example, your review could be around phones, laptops, mobile accessories and so on.

Browse through the Jumia site and find a section that resonates with you and write articles providing tips on related items. Of course, it needs not to be said that you will include affiliate banners and links to related offers on Jumia website.

It won’t be long and you will receive a mail from Jumia notifying you of a sale. Eventually, you might be surprised how much you make from affiliate sales monthly.

  • Start An E-commerce Store

An e-commerce store can give you your own mini Jumia. However, with the approach I am suggesting, you will not need to bother with order fulfillment and support. Simply create an e-commerce store, and populate it with products and descriptions from Jumia store.

Instead of having shoppers checkout on your site, you will link your checkout button to the corresponding product listing on Jumia using your unique affiliate links.

That way, when a visitor clicks on a product, the link will redirect to the Jumia site, allowing the visitor to make a purchase from Jumia while you still earn affiliate commissions. When you are done with all these setup steps, drive traffic to products on your site and watch your commissions stream in.

3.     Sell Your Personal Products on Jumia Marketplace

I have saved the best for the last.

Of all avenues to make money on Jumia, selling on the Jumia Marketplace happens to be the one with the potential to earn the highest revenue potential.

With 200 million daily shoppers coming to Jumia to search for goods and services, Jumia is Africa’s largest e-commerce site by far.

Why not get your products in front of all those pairs of eyes and smile to the bank?

Interestingly, getting accepted as a vendor on Jumia is easy. Jumia guarantees that your application to approval will take a span of just five minutes.

Can you beat that?

Here Are Some Benefits You Get For Selling On Jumia

  • Dedicated seller e-commerce vendor training: With the option of selecting online or offline training, Jumia offers each vendor comprehensive training on the Jumia Seller Centre that takes you through how to list your products all the way to packaging and shipping.
  • 1,000,000 visitors to your shop monthly: With more than four million shoppers hitting the Jumia platform every month, you have an opportunity to place your products in front of a large audience. With rapid expansion across African, this audience is getting larger and larger.
  • Periodic marketing push and a 24/7 store: Jumia advertises products on their platform aggressively. You can be certain that periodically, your products will benefit from such adverts, giving you further exposure from the association with the Jumia brand. Additionally, you get access to a very robust marketing platform complete with seller insights to help you maximize sales of your products – all for free.

Some Things to Keep In Mind

  1. You will be required to submit both your business registration documents and bank account details to qualify for this.
  2. Jumia Market does not allow the sale of used or refurbished items. It is a marketplace for brand new goods only.
  3. Ensure that what you want to sell on Jumia Market is not on its banned or restricted brands.
  4. In case of branded items, make sure that you are authorized as a seller of the branded item. This restriction is there to protect both sellers and brand owners.
  5. Jumia Market distinguishes itself as a marketplace for premium products at affordable rates. So, if you plan to sell very high-end goods, you may not find a good market on Jumia.


There you have it, the three official ways to make money on Jumia. Please continue on our series on how to make money online in Nigeria.

Keep in mind that this is by no means a definitive guide. If you know some other ways to make money on Jumia that is missing in this article, feel free to add them in the comment area.


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