Coming up with a brand name is quite a deal; it involves more than just coming up with a clever name. In this article, I will take you through everything from Brand Identity Development, Brand Positioning, Brand Goals, Target Markets, and we will try to understand how Demographic Interests affect the naming process.
Crafting a name for your brand requires a lot of research; your brand name shouldn’t just relate to your product or service, it should convey at a glance, deeper contextual associations that embodies the quintessential nature of the very business that it projects.
A brand name must accentuate the overarching message of the business, and it needs to be easily recognized, easy to remember and trigger the right positive emotional response in the mind of your target market
Contents
What is in A Brand Name
According to Brandfolder – Your brand name is a critical starting point in building a brand image for your product. There are 5 key elements in selecting a good brand name:
- Is it meaningful
- Is it memorable and does it stand out from the competition
- Is it ownable
- Can it grow alongside your business
- Does it resonate in a favorable manner with you and your audience.
Brands pay heavily to create a memorable brand identity. As a startup owner, it doesn’t matter if you’re building a tech brand or creating a profitable tailoring brand from a corner in your room. The first step to avoid pitfalls in branding is in picking a good name.
A name defines a purpose; it’s the first point of contact people make with your business. It’s key to selling effectively in a crowded market.
A good name brings clarity of vision even to employees, and it keeps everyone motivated.
Are you aware that there are 43,248 registered companies around the globe? You want your brand to be recognized globally and stand out from 43,248 names.
You want a name that tells people what your business represents. The best brand name resonates with the public.
RECOMMENDED: How To Attract The Right Customers
How To Pick The Right Brand Name
“I’ll know it when I hear it” is quite a common expression with founders. However, picking a name is now more tedious than ever. It’s not a day’s job! It requires brainstorming. Don’t forget to enlist team members and friends. Sometimes they help you think outside the box.
As a result of globalization and recent advancements in communication, a brand can go anywhere in minutes. When a name is translated into other languages on the internet, it can become a joke. You do not want that for your brand.
The Rules of Great Brand Identity.
Keep it short, easy to remember and easy to brand in logos and other merchandise. The best brands are often adopted into vocabulary and take on an immense meaning for a particular kind of experience which the brand represents.
When I think of Disney, I feel happy. Disney does not transcribe to mean happy, but that’s what the brand evokes with its content. The dictionary has adopted it as a word that denotes a non-custodial parent who, when spending time with their child or children, indulges them with gifts, special outings, and other treats, leaving disciplinary responsibilities to the custodial parent.
Your audience will take on the brand identity when they associate with your brand.
I find that the highest number of syllables to go by for a brand is four. Anything more is turning into a song.
Take Uber, Apple, Amazon, Tyler Perry, Disney, Tommy Hilfiger, the list goes on.
Your brand name must not be in English, provided it’s easy to pronounce. The fewer syllables, the better.
Now it’s probably okay if your brand is your identity and it goes above the four-syllable rule. Authors, actors, musicians and other celebrities fall in this category.
You can ignore these things if you’re satisfied with your local market. I wrote this article for people who dream of touching a global space.
Founders Name
Naming a brand after the CEO seems like an easy option, and it has its sentimental value. However, there’s a downside to attaching your name to your brand.
First, if you have a common name, finding a handle on social media might be difficult. You don’t want your brand name on Instagram to be @Mabel123456. Oh, I shudder at the thought of it.
Think about when your business takes on partners or when you possibly sell the company. What if the new owners don’t uphold your values, and it falls into some grey areas? Your identity, in a way, would always be tied to that business.
Descriptive Names
These names take on descriptive qualities. They describe the actions of the brand.
For example:
Face + Book = Facebook
What’s Up + App = WhatsApp
The best descriptive name summarizes the vision of the brand in one word. They could be common words in the dictionary.
Example: Canvas, a material for painting. By dropping the last letter, you get Canva.
Uber; an outstanding example of a particular person or thing. Today the taxi brand Uber has become an exceptional example for online taxi services.
Or Airbnb, the founders had three air mattresses and were offering a bed to sleep and breakfast.
Word Formation
In grammar, there are rules to word-formation. You can play around with these rules to create a formidable brand identity.
- Translations from other languages
- Abbreviation
- Acronyms
- Suffix and Prefix
- Mixing
- Fabrication
- Metaphor
Tools for Searching Brand Name Availability
Almost all business ideas need an online presence to thrive in this era, apart from increasing global identity. An original name becomes a digital footprint.
How do you proceed with building an online business? One option is to type your brand name in your browser and see what pops up. The second option is using any of these online tools to search the availability of a web address and social media handles.
Lastly, don’t forget to check with the local business registry for trademarks and business names. Check and register business names on CAC for all Nigerian based businesses.
Building a successful business brand is much work, and I applaud you for taking a step in this direction. There’s a lot you can learn here at ExpertNG; from fundamental differences between sales, marketing and business development to the necessary steps to take to avoid pitfalls for your startup.
If you found this article helpful, then hit the share button and tell your friends.
RECOMMENDED ARTICLES:
dianabol first cycle
References:
valley.md
I was studying some of your posts on this website and I think this site is really informative ! Keep on posting.
I went over this website and I conceive you have a lot of excellent information, saved to bookmarks (:.
It is truly a great and useful piece of information. I?¦m happy that you shared this helpful info with us. Please keep us informed like this. Thank you for sharing.
You are my intake, I have few web logs and very sporadically run out from to brand.
I’m impressed, I have to say. Really rarely do I encounter a weblog that’s each educative and entertaining, and let me inform you, you have got hit the nail on the head. Your concept is excellent; the difficulty is something that not enough individuals are talking intelligently about. I’m very comfortable that I stumbled throughout this in my seek for something referring to this.
Hi, Neat post. There is a problem with your website in internet explorer, would test this… IE still is the market leader and a big portion of people will miss your wonderful writing due to this problem.
I was looking through some of your content on this website and I believe this web site is real informative ! Retain putting up.
Regards for helping out, fantastic information. “It does not do to dwell on dreams and forget to live.” by J. K. Rowling.
Good info. Lucky me I reach on your website by accident, I bookmarked it.
I have been browsing online more than 3 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the net will be a lot more useful than ever before.
Excellent post however , I was wanting to know if you could write a litte more on this topic? I’d be very thankful if you could elaborate a little bit further. Thank you!
F*ckin’ remarkable things here. I’m very happy to look your post. Thanks a lot and i’m looking forward to contact you. Will you please drop me a e-mail?
A powerful share, I just given this onto a colleague who was doing a little evaluation on this. And he in fact bought me breakfast as a result of I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I really feel strongly about it and love reading more on this topic. If attainable, as you grow to be expertise, would you mind updating your blog with more particulars? It’s highly useful for me. Large thumb up for this weblog put up!
I was looking at some of your articles on this website and I think this web site is really informative! Continue putting up.
I also think thence, perfectly pent post! .
You made some decent points there. I looked on the web for the difficulty and located most people will go along with with your website.
It’s really a cool and helpful piece of information. I am glad that you just shared this helpful information with us. Please stay us up to date like this. Thanks for sharing.
We’re a group of volunteers and starting a new scheme in our community. Your web site provided us with valuable information to work on. You’ve done a formidable job and our entire community will be thankful to you.
I love meeting useful info, this post has got me even more info! .
Thank you for sharing excellent informations. Your web-site is so cool. I’m impressed by the details that you have on this website. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for extra articles. You, my friend, ROCK! I found simply the info I already searched everywhere and simply could not come across. What an ideal web-site.
I’d have to examine with you here. Which is not one thing I usually do! I take pleasure in reading a post that may make folks think. Additionally, thanks for permitting me to comment!
Sweet web site, super pattern, very clean and utilize pleasant.
you are really a good webmaster. The website loading speed is amazing. It seems that you are doing any unique trick. Furthermore, The contents are masterwork. you’ve done a great job on this topic!
Hello, Neat post. There is an issue together with your website in internet explorer, would check thisK IE still is the market leader and a large section of other people will miss your excellent writing due to this problem.
Hi there, I found your site via Google while searching for a related topic, your web site came up, it looks great. I have bookmarked it in my google bookmarks.
I wanted to type a small word so as to say thanks to you for all of the great items you are giving here. My time consuming internet search has at the end been paid with wonderful information to share with my close friends. I would admit that many of us site visitors are unequivocally fortunate to live in a remarkable network with very many perfect individuals with very beneficial methods. I feel very grateful to have encountered the web page and look forward to so many more awesome times reading here. Thank you once more for everything.
Hello there! I could have sworn I’ve been to this blog before but after checking through some of the post I realized it’s new to me. Nonetheless, I’m definitely happy I found it and I’ll be bookmarking and checking back often!
Excellent beat ! I would like to apprentice whilst you amend your web site, how could i subscribe for a blog site? The account helped me a appropriate deal. I had been a little bit familiar of this your broadcast offered brilliant transparent concept
Some really nice and useful information on this website , also I conceive the style and design has got superb features.
Very interesting details you have observed, thankyou for putting up.
I’m not sure exactly why but this weblog is loading incredibly slow for me. Is anyone else having this problem or is it a problem on my end? I’ll check back later on and see if the problem still exists.
I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!…
Howdy! I know this is kinda off topic however , I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa? My website goes over a lot of the same subjects as yours and I think we could greatly benefit from each other. If you are interested feel free to shoot me an e-mail. I look forward to hearing from you! Wonderful blog by the way!
At this time it looks like Movable Type is the preferred blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?
I was wondering if you ever considered changing the structure of your website? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or 2 pictures. Maybe you could space it out better?
It’s in reality a nice and useful piece of info. I’m satisfied that you just shared this useful information with us. Please keep us informed like this. Thanks for sharing.
Precisely what I was searching for, thanks for putting up.
I got what you mean ,saved to fav, very nice site.
Nice read, I just passed this onto a friend who was doing a little research on that. And he just bought me lunch as I found it for him smile Therefore let me rephrase that: Thanks for lunch! “Without friends no one would choose to live, though he had all other goods.” by Aristotle.
Utterly composed content material, Really enjoyed examining.
I like this site very much, Its a rattling nice berth to read and get info . “Words are like leaves and where they most abound, Much fruit of sense beneath is rarely found.” by Alexander Pope.
Thank you for sharing superb informations. Your site is very cool. I’m impressed by the details that you’ve on this web site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found just the info I already searched everywhere and just could not come across. What a great site.
Oh my goodness! an incredible article dude. Thank you Nevertheless I’m experiencing concern with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting an identical rss problem? Anyone who is aware of kindly respond. Thnkx
I’ve learn some just right stuff here. Certainly value bookmarking for revisiting. I wonder how much effort you put to make any such fantastic informative web site.
Some truly wonderful posts on this site, thanks for contribution.
Hi there would you mind letting me know which hosting company you’re utilizing? I’ve loaded your blog in 3 completely different web browsers and I must say this blog loads a lot faster then most. Can you recommend a good internet hosting provider at a honest price? Thanks a lot, I appreciate it!
Just a smiling visitor here to share the love (:, btw outstanding style.
You have brought up a very good details, thanks for the post.
Oh my goodness! a tremendous article dude. Thanks Nonetheless I am experiencing subject with ur rss . Don’t know why Unable to subscribe to it. Is there anybody getting equivalent rss drawback? Anybody who knows kindly respond. Thnkx
I am not sure where you are getting your information, but good topic. I needs to spend some time learning much more or understanding more. Thanks for wonderful information I was looking for this information for my mission.
Nice blog right here! Additionally your site rather a lot up very fast! What host are you using? Can I get your associate link on your host? I wish my web site loaded up as fast as yours lol
Lovely site! I am loving it!! Will come back again. I am bookmarking your feeds also
I’ve been browsing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. Personally, if all webmasters and bloggers made good content as you did, the web will be a lot more useful than ever before.
Hey there! I just wanted to ask if you ever have any trouble with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no data backup. Do you have any solutions to protect against hackers?
I beloved up to you’ll obtain performed proper here. The caricature is attractive, your authored subject matter stylish. nevertheless, you command get bought an edginess over that you wish be handing over the following. unwell without a doubt come further formerly again since precisely the same nearly very incessantly within case you protect this increase.
I’ve read several excellent stuff here. Certainly worth bookmarking for revisiting. I wonder how much attempt you put to make this kind of wonderful informative site.
I’m really enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Great work!
Helpful information. Lucky me I found your site unintentionally, and I am shocked why this twist of fate did not happened earlier! I bookmarked it.
This site can be a walk-by way of for all the data you wanted about this and didn’t know who to ask. Glimpse here, and also you’ll definitely uncover it.
Thank you a lot for providing individuals with remarkably breathtaking chance to read in detail from this website. It’s always so excellent plus full of a great time for me personally and my office co-workers to search your site at least thrice weekly to learn the latest guidance you will have. And of course, I’m also certainly impressed concerning the superb principles served by you. Some two tips in this posting are absolutely the most efficient we have had.
hello!,I really like your writing so much! percentage we communicate extra approximately your article on AOL? I require an expert on this space to unravel my problem. May be that is you! Having a look forward to look you.
Hi, i read your blog from time to time and i own a similar one and i was just wondering if you get a lot of spam remarks? If so how do you stop it, any plugin or anything you can suggest? I get so much lately it’s driving me insane so any help is very much appreciated.
Thank you for another informative web site. The place else may just I am getting that kind of info written in such a perfect approach? I’ve a project that I am simply now operating on, and I have been on the glance out for such information.
Everything is very open and very clear explanation of issues. was truly information. Your website is very useful. Thanks for sharing.
Hi would you mind letting me know which webhost you’re utilizing? I’ve loaded your blog in 3 different browsers and I must say this blog loads a lot faster then most. Can you recommend a good internet hosting provider at a honest price? Thanks a lot, I appreciate it!
I do not even know how I ended up here, but I thought this post was good. I do not know who you are but certainly you are going to a famous blogger if you aren’t already 😉 Cheers!
Can I just say what a reduction to search out somebody who truly is aware of what theyre talking about on the internet. You definitely know methods to deliver a problem to gentle and make it important. More folks need to read this and understand this facet of the story. I cant consider youre not more widespread since you positively have the gift.
It’s actually a nice and useful piece of information. I am glad that you shared this useful info with us. Please keep us informed like this. Thanks for sharing.
Thanks for the sensible critique. Me & my neighbor were just preparing to do some research about this. We got a grab a book from our area library but I think I learned more clear from this post. I am very glad to see such excellent information being shared freely out there.
Hiya very nice web site!! Man .. Excellent .. Superb .. I will bookmark your blog and take the feeds also?KI am satisfied to find numerous useful info right here in the put up, we want work out more techniques in this regard, thanks for sharing. . . . . .
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!
When I initially commented I clicked the -Notify me when new feedback are added- checkbox and now every time a comment is added I get 4 emails with the identical comment. Is there any means you can remove me from that service? Thanks!
Hey there! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Appreciate it!
Useful info. Fortunate me I found your web site by accident, and I’m shocked why this coincidence didn’t happened in advance! I bookmarked it.
I have not checked in here for some time because I thought it was getting boring, but the last few posts are good quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend 🙂
I am glad that I observed this blog, exactly the right information that I was searching for! .
I will immediately grab your rss as I can not find your email subscription link or e-newsletter service. Do you have any? Please let me know so that I could subscribe. Thanks.
Simply wanna input on few general things, The website style and design is perfect, the subject material is really fantastic. “Art for art’s sake makes no more sense than gin for gin’s sake.” by W. Somerset Maugham.
I wanted to put you this little bit of note so as to give many thanks as before for those awesome techniques you’ve discussed at this time. This is certainly remarkably open-handed of people like you to allow freely what exactly a number of people would’ve marketed for an electronic book to generate some profit for themselves, even more so since you might well have done it if you wanted. The tactics as well acted to become good way to know that most people have the same zeal like mine to figure out whole lot more with regards to this condition. Certainly there are thousands of more pleasurable opportunities in the future for individuals who scan through your site.
Appreciate it for all your efforts that you have put in this. very interesting info .