‘If I build it, they will come’
That sentence is the worst mentality affecting Nigerian Business Owners.
To make sales you must attract customers, and unless you attract the right customers to your store you cannot make sales. Unfortunately, most business owners downplay the importance of marketing in sales; they hardly advertise yet want to make sales
Recently, content marketing has become the buzz word for so many people in the online community. You either pay a marketing agency, pay platforms like Facebook, Twitter, Instagram, etc or you simply do the marketing yourself, working relentlessly to get your words out there freely.
The path you choose to go is yours to take. But listen to me, you cannot make sales unless you attract the right type of customers to your store.