If you are a Nigerian business owner, you may want to know how to make your biggest sale of any season, especially on Black Fridays.
It is almost the end of the year 2021. I bet like most people, you also started the year with some resolutions. Hey, did you keep to them? I bet No.
Earlier in the year, I noticed that it would not be easy to keep to resolutions, so I chose to set goals instead. My goal for 2021 was to start the ExpertsNg blog. I, however, toyed with the idea for so long that I kept postponing it until late in June of 2021 when I penned down my first words.
If you are like me, I bet you chose to set goals and probably have one goal pending at the moment. If your goals are sales-related, I’ve got good news for you – We are getting into the biggest sales period of year 2021 and you can still surpass your sales target.
This sales period starts at the last weak of November and stays up until the second week of January the following year. It normally starts with the USA Thanksgiving holiday that brings with it the black Friday sales rush.
Click here for the origin of the Black Friday
Black Friday is the Friday after Thanksgiving and companies and business owners alike offer massive discounts to attract customers. In 2018, Black Friday sales hit $717.5 billion in the US and this is expected to grow at about 16% in 2020.
Nigeria is not left out as we have also joined the bandwagon and now celebrate all possible discount periods worldwide, including Black Friday.
What is unique about Black Friday is that it kickstarts the holiday season and indeed the shopping frenzy for the holiday season.
So, If you are yet to meet your sales target goal for the year, you have the best opportunity yet to meet it during this season. The question is if you are prepared and know just how to get things done right.
Here is a list of 5 steps to your biggest sales this Black Friday:
- Get Your Products / Services Right
- Get your sales-funnel right
- Advertise your sales offering
- Automate your processes
- Build an active customer care structure
Contents
1. Get Your Products / Services Right
If you cannot explain your product or service to a 10-year-old, you probably do not have a well-defined product or service. Your ability to define your products will determine how you position it and how customers see the value in them.
Remember, in marketing one of the essential success factors is your ability to get a sellable product, with such product well priced and suited to the place you intend to sell to.
2. Get Your Sales Funnel Right
As a business owner, you do understand the place of marketing and the need to keep selling. Without sales, your business will eventually collapse from inadequate cash flow challenges.
To make sales, you must learn to attract the right set of customers, and understand marketing’s importance and how to persuade customers to buy from you. The best way to get customers and be very good at it is by understanding and utilizing sales funnels.
A sales funnel is a strategy that is so named because of the shape it takes when represented by a diagram. Learn how to build your first sales funnel by clicking here
3. Advertise your sales offering
Note: Advertise, not entertain.
The purpose of an advertisement is to work on the thought process of your prospective customer; affecting the way they think about your value proposition, more like to educate and persuade them on your offerings, with the end result being that they open their wallets and buy from you.
“The first step to affecting the way your customers think is to make them look at what you offer in a new or different way. A good ad has the power to completely change the mind of the reader, viewer or listener”
Source
So, by all means, advertise. And when you are at it, ensure to hire the services of professionals. Know where your potential clients are, and reach them with your strategic advertisements.
4. Automate your processes
By all means, automate your processes. If you truly want to make your biggest sale this Black Friday and other holiday seasons, you must understand the role of automation in sales and deploy it to every aspect possible.
With sales automation, you could set up chatbots to respond to your clients in your absence, you could take and even fulfill orders while sleeping, all thanks to automation. The level of AI integration to sales and above have been significant. If you must jump on a bandwagon, this is certainly one with a destination, by all means, jump on it.
5. Build an active customer care structure
While a lot of business owners believe that it is good practice to build an active customer care structure, only a handful actually invests in customer service management.
Ideas Don’t Count Execution Does
At first glance, you may have the illusion that what determines a company’s success are their big ideas, products or the services they render!
Customer is King, Listen To Them.
However, company success is determined by her sales figures – her profit. So without sales, a company will eventually fizzle out. So, it, therefore, means that the customer is truly king. As such, the company-client relationship is possibly the single most important factor at play in determining business success.
Related: When It Comes To Customer Service – Don’t Be Good, Be Outstanding.
Always Enhance Your Customer Experience
Take a look at your processes with the view of enhancing your customer experience and you would have done what is needed to satisfy your potential customers, and won their hearts through your customer satisfaction mechanisms.
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