Reading Books for Business Development is a must for anyone who plans on succeeding in business. Statistics have it that most successful people read; leaning on the shoulders of those who have been successful before them, by connecting to their thoughts and experience through books.
In my pursuit to learn without permission, I’m inviting you on a journey to explore these titles on business development.
Challenge yourself to grow. Check out these seven must-read books on business development, carefully selected this for you.
I trust you’d enjoy reading them.
Leave a comment if you read any, I’ll love to hear your view.
Contents
1. What Customers Crave – One of my must read Books for Business Development
Are you seeking a competitive edge against competition? Do you know your customers?
From co-creating to personalised styles, consumer expectations are changing. Knowing your customers allow you to create products that become a great part of your customer’s life experience.
If you which to grow your business then you should read this book. You’d gain insights into what customer’s expect from you in this economy as well as learn to connect across the five touch-points.
If you want to design something that’s going to succeed, it needs to deliver value to customers across each and every touchpoint.
– What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint by Nicholas J. Webb
2. Rethinking Competitive Advantage
Need advice on Business development, talk to Ram Charan the author of Execution. His book on Rethinking competition is one of the very few books for Business Development that I read and still consult regularly.
If the customer is king, then one must be able to re-imagine customer experience in line with machine learning in other to compete with modern businesses.
It’s dangerous to do business as usual in a digital era when brands are springing up daily, spinning the wheels and creating new rules through constant innovation.
Every business owner seeking to thrive in this ever changing economy should read this book.
3. Run to Win
Like the cover states, this book is a baton to women. Stephanie Schriock gives some really good lessons in leadership for women changing the world. The book is generally focused on running for political office but the lessons can apply in corporate and business world.
4. The Introverts Edge
Introverts can close sales just as well as any bulldog. When armed with a plan, anyone can sell.
If you struggle with sales and have had to soldier through sales techniques that force you into uncomfortable situations, then read this book.
At the end of this book you’ll be able to overcome your fear of selling and also enjoy the process. Pollard shares his seven step guide to out selling extroverted salespersons. It is one of the very few books for Business Development out there that really talks about sales from the point of an introvert, with specifics on emotional intelligence for sales.
5. Working Backwards
Two top Executives takes us through Amazon’s approach to business development through culture and leadership.
Learn the fourteen leadership principles that informs decision making at all levels within Amazon.
“At last we realized that all this cross-team communication didn’t really need refinement at all—it needed elimination. Where was it written in stone that every project had to involve so many separate entities? It wasn’t just that we had had the wrong solution in mind; rather, we’d been trying to solve the wrong problem altogether.
We didn’t yet have the new solution, but we finally grasped the true identity of our problem: the ever-expanding cost of coordination among teams. This change in our thinking was of course nudged along by Jeff. In my tenure at Amazon I heard him say many times that if we wanted Amazon to be a place where builders can build, we needed to eliminate communication, not encourage it. When you view effective communication across groups as a “defect,” the solutions to your problems start to look quite different from traditional” – ― Colin Bryar,
6. The Art of Selling Your Business
There are people who build a business to sell off and make a profit. The recent tech acquisition of the Nigerian e-payments startup, Paystack, by the US fintech giant, Stripe, in a deal reportedly worth over $200 million opened the eyes of many to new possibilities within the Nigerian market.
What is the secret known to Paystack and other businesses that suceed at selling, how were they able to harvest the full value when it’s time to sell?
The Art of Selling Your Business answers the common questions that plague founders. Surely, it is one of the top books for business development that one must have to succeed at selling a business.
7. The 10 X Rule: The Only Difference Between Success and Failure
There are three degrees to action – normal action, no action, and retreat. If you wish to attain fits that are beyond the ordinary, then you must strive for the fourth degree. This is what The 10X Rule is about – It’s the difference between success and failure.
“Never take the position that things just happen to you; rather, they happen because of something you did or did not do.” – Grant Cardone.
Are you a guest or a regular? Whichever the case, I am delighted to be a part of your personal and business growth. Thanks for stopping by. Check out a similar post on 5 Must-Read Books on Marketing.
You would agree with me that books for business development are essential tools that every business owner must have in their library.
