Optimizing your Business Growth with Social Media Influencer Marketing
Estimated reading time: 3 minutes
Welcome to the era of influencer marketing, where Christian Ronaldo earns more money on Instagram than he does at Juventus FC. What message does this pass?
For the past 5 years, businesses have been using social media as one of their primary means of generating sales. While the stress of growing one’s social media followers can be tedious to many business ventures, businesses can take quick advantage of social media influencers to promote their businesses and also generate more sales.
Yes, the common myth is that they are usually inaccessible and unreasonably too expensive, here is a list of 10 Successful Influencer marketers That SMEs Can Ride-on in Nigeria and their Contact details.
Suggested: Top 5 Nigeria Twitter Influencers To Partner With As a Small Business.
Contents
Social Media Influencer Marketing is an aspect of social media marketing whereby brands and businesses consider leveraging the popularity and authority of online influencers on different platforms to boost their sales. It can be in form of a closed advertising agreement or affiliate offer. Big brands like Apple, Jumia, Konga, and several others make use of influencer marketing for their business.
Advantages of Influencer Marketing for Small Businesses
Why small businesses should use influencer Marketing
1. Boost your brand awareness
Influencer marketing is one of the fastest ways a small business can create a name and pull strong attention on social media. It automatically positions your brand name and product in front of the influencer’s audience. It also helps you reach your target audience and station your brand in front of the people. They relate with your product more like they relate with most posts posted by the influencer. I basically see it as riding on the person’s popularity to boost yours.
Trust is one of the bedrocks of every business and good influencer marketing can help you to achieve this easily. It makes it look like the influencer is publicly endorsing your product. More like having an influencer as a flag carrier for your brand. Your brand will be riding the trust the people have for the influencer which will also boost your business authority.
3. Generate more sales
Making sales and profit is the primary goal of all small businesses. This can be easily achieved with the power of strong influencer marketing. Your business has prospects who are following the influencer on Instagram, Twitter, or any other social media platforms. Take advantage of these people you generate more extra sales and profit.
4. Make your brand trend
Did you know that with effective social media influencer marketing, you can make your business trend on Twitter trends and other social media platforms? And while you don’t need to shut down the entire Twitter, having your brand as the topic of discussion among people is a grand success for businesses with big dreams.
5. Offer value to your audience and customers
One of the usefulness of social media marketing is to engage and relate with your customers like friends. This can still be well achieved with influencer marketing as you get to communicate better with your audience.
Conclusion
Small Business owners need to put in extra efforts to boost their business performance. And one of the best ways to achieve this is by riding on the existing authority and trust their influencers have already. However, it is noteworthy that not all influencers will be a great boost to your business. Ensure the influencer has authority in your specialized area of business before choosing him or her.
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